Roku® Ads Manager

Creative strategy for Roku’s self-serve advertising platform, designed to help brands navigate streaming with greater simplicity and performance.

CREATIVE STRATEGY | CLIENT PARTNERSHIP | CAMPAIGN DEVELOPMENT

As the Creative Strategist on the Roku® Ads Manager account, I helped shape the strategic foundation for campaign work designed to position the platform as a more accessible, performance-minded way for brands to advertise in streaming. My role centered on clarifying the audience challenge, sharpening the message, and building creative direction that connected Roku’s business goals to more resonant storytelling.