I Like Tough Challenges

I think of myself as a Strategy Bounty Hunter.

I’m most interested in the problems that don’t come with obvious answers. The messy brief. The stalled campaign. The pile of research, data, opinions, and possibilities that hasn’t turned into a clear idea yet.

That’s where I do my best work.

I look for the thread worth chasing, the tension hiding underneath the surface, or the small observation that can unlock something much bigger. Then I turn that into a strategy, campaign platform, or creative direction a team builds around.

My background spans brand positioning, performance marketing, rebrands, and national and global campaigns, but the common thread is always the same: find what matters, make it clear, and turn it into an idea worth pursuing.