Evan Williams Apple Blast Sweepstakes

A partnership-driven campaign built to give Evan Williams Apple a more ownable presence during the MLB Postseason through a new sweepstakes concept, refreshed look and feel, and digital ecosystem.

CREATIVE STRATEGY | CONCEPT DEVELOPMENT | TACTICAL BRIEFING

I helped shape the strategy behind Evan Williams Apple’s MLB Postseason activation by developing the concept and tactical briefs that inspired a new campaign expression for the product. The goal was to create more visibility for Evan Williams Apple during a major sports moment while building something distinct within the larger Evan Williams and MLB partnership. That work led to the Apple Blast Sweepstakes, a promotional platform built around long home runs, postseason excitement, and a visual system designed to amplify the masculine energy of the product for a male-dominated audience.

The Unlock

Evan Williams Apple needed to to associate with big MLB playoff moments that fans could engage with. The opportunity was to turn the partnership into a more interactive brand experience built around excitement, anticipation, and reward.

Campaign expression

Promotional identity, sweepstakes mechanics, video development, microsite experience, digital assets, and in-market execution across the MLB Postseason.