Constant Contact®

Creative development for performance marketing campaigns across B2C and B2B audiences, shaping messaging and creative direction for a brand built on connection and growth.

CREATIVE STRATEGY | CLIENT PARTNERSHIP | CAMPAIGN DEVELOPMENT

As the Creative Strategist on the Constant Contact account, I helped shape campaign strategy across both consumer and business audiences. My role focused on translating audience needs into clearer messaging, stronger strategic framing, and creative direction designed to drive performance. The work required balancing distinct customer mindsets while building campaigns that felt relevant, persuasive, and aligned to the brand’s growth objectives.